Herco Engineering Boise Idaho

“It’s a modern Sportsman’s best friend all the way!”

Herb Uhl Herco Engineering Boise Idahosays Idaho sportsman, “Never, never… will I go hunting without my new Trail ’50’. Recently I packed out two strapping deer from Idaho’s toughest timberland and witnessed two more hunters bringing in four more – also on Trail ’50’s (one of them was a 5-point 250 lb, trophy buck). I was able to scout ten times as much hunting area as on foot, also used my ’50’ for hauling water, dragging firewood logs, and general around-camp errands.

“This year’s hunting was the best yet… thanks mainly to a little critter called a Honda Trail ’50’!”

Herb Uhl, President
Herco Engineering Co.
Boise, Idaho

Mr. Uhl’s enthusiasm is typical of the many hundreds of outdoorsmen who have purchased and hunted with a Honda Trail “50”.

Trail “50”s are sold in America by the American Honda MotorCo., Inc.

Herb Uhl Honda Trail 50 Herco Engineering Boise Idaho Honda Motor Co

Bill Uhl, Evel Knievel and Mike Uhl prior to the Snake River jump in Twin Falls, Idaho
Bill Uhl, Evel Knievel and Mike Uhl prior to the Snake River jump in Twin Falls, Idaho


Evel Knievel Snake River Jump September 8, 1974

The Uhls

Herb says, “Come on up to Boise where it’s reeeaaallllly happening.”

by David Swift

Dirt Rider Vol. 2 No. 11, November 1974

Herb Uhl Dale Deyo Bill Uhl International Six Days Trials Garmisch Germany 1969
International Six Days Trials Garmisch, Germany, September, 1969, Herb Uhl, Dale “Punch” Deyo, Bill Uhl

All three of them have this same smile coming through this same beard. Uncanny. Three years ago at Evel Knievel’s first motocross at Twin Falls, I get three beards and three ultra-tooth grins that make a Cheshire Cat look like John Erlichman.

Bill Uhl Pacific Coast Champion Sidewinders TT 1969
Bill Uhl, Pacific Coast Champion, Sidewinders TT 1969

And Sunday morning, Day Two at Bad Rock Two Days Trials, Bill Uhl lubes his chain, takes a trick four:.way wrench , unsuccessfully tries to tighten a host of nuts and bolts on his 175 Can-Am, and mumbles, “That’s what I hate about this bike, Herb-there’s never anything I have to do to it.” Grin.

Herb looks at everyone watching him. “Well, I guess someday we’ll have to do something about it.” Grin.

Later that day I’m waiting beside a highway. Bill is due by soon, gonna take me a picture. A, 550 Suzuki triple comes bumbling down the road, and it’s not Bill and it’s not Herb. It’s Mike. Haven’t seen Mike in years and we have fun letting on we both remember each other’s names, barely. Before he reassures me his name is indeed Mike, he says, “I’m the one who goes -slow.” Right away you know this is an unnecessarily touchy point. Nevertheless, grin.

It’s intrigued _ me for years now, that enigmatic Uhl grin. It’s the look of a man who knows something no one else knows, and he knows you know it.

Herb Uhl (pronounced simply “yule”) is an incarnation of a Walt Disney elf who comes bounding out of the bushes, glances suspiciously from side to side, and whispers out of the back of his hand, “Hey, I know where we can have some fun. . . .” I like to think motorcycles has a lot to do with it.

Herb Uhl has done a lot more things to affect dirt riding in general than a pixie from Boise is supposed to. More than one person has credited him with designing the original Trail 50, which Honda sent over to Japan some 15 years ago and since stamped out hordes by the boatload. Roaming through a Uhl scrapbook revealed this elegant little 80cc Suzuki flat­ tracker with a handmade monocoquc frame, expansion chamber, and other ahead-of-its-time features.

Last year at Trask Herb rode what once was a 185 Suzuki-Herb’s had a Sachs leading link front end and a frame butchered worse than Ake Jonsson’s Grand Prix Yamaha-and was entered in the 175 class. I asked him then if it was legal and he said, “Sure, see, the 185 cylinder is only 80 thousandths over a 175, and that makes it legal by AMA rules.”

Just the other day I point out that if the bike is sold as a 185, it can’t ever be a 175. Herb gets this oh-my­gosh expression and says, with sincerity every vacuum cleaner salesman would be jealous of, “Is that right?

You mean all along I’ve . . . I don’t believe it.”

Herb, you punk, for a year you had me snowed. And I’m supposed to go around exposing people like you.

Mike Uhl Herb Uhl Bill Uhl at Idaho Bike Imports in Boise Idaho 1974 1kWhich is why I made a special trip to Boise-to find out just why you are always wearing that maddening grin-the beard tickles, is that it, Herb? – and find out why your two kids got what you got just as bad.

When Bill was 18 and Mike 20, they had talked Evel Knievel into letting them design his first motocross course. No, it was the other way around. The job, simply, was to turn a flat cow pasture into something that wouldn’t send the nation’s top motocrossers home sniveling. No TT track. All they could rely on were rocks and trees to break up the monotony, plus the talents of a team of dump trucks to build a gigantic jump. Ah, memories linger at the old Snake River Canyon days: Jimmy Pomeroy almost launching himself over the canyon, years ahead of Evel; Barry Higgins breaking up the monotony by center-punching a rock and tree. . . . Mike and Bill (you couldn’t tell them apart because they had beards, grins, and hair down to here) were happy, hungry hippies then, living out of a tiny trailer, eating fresh vegetables and wearing overalls. When each told me the other was a very fast motorcycle racer, I thought, naw, these guys are back-to-the-land bumpkins trying to impress the Hot Zit from Cycle News. In November, 1971, I flew to Boise for an Trans-Am race, and there’s Bill and Mike again, this time one of them has cut his hair. Still can’t tell them apart. As a budding motocross purist, I am duly impressed with the Boise circuit, fast stuff, tight stuff, a water crossing, and a 450-foot downhill that even has Tim Hart sit­ ting at the top, rigid with fear, for 30 minutes of practice. The Europeans approve of the course, which is music to the MotoPurist’s ears. Again, the Uhls have scored while the guys in California still don’t know where it’s at. Cycle News is impressed.

Preston Petty Herb Uhl Bill Uhl 1969 in Germany 1k
Preston Petty, Herb Uhl, Bill Uhl, 1969 in Germany

Little did I know that one of them, Bill, has already gone to Europe and won a Gold Medal at the International Six Days Trial, in 1969. Herb, a distributor for Sachs, got to be part of the American team, and Bill, who was 19 at the time, will become the youngest lad to Gold the ISDT. “When Bill and I went to Germany for the Trials,” says Herb, “neither one of us had ever ridden a timed event before-just some cross-country events around Boise.” Herb was kept to a Silver because someone gave him the wrong directions-which, if you ask me, is a refreshing turn of events. In 1970 Bill was held to a Silver.

Mike Uhl Carlsbad 1974
Mike Uhl, Carlsbad, 1974

That’s when everyone else on the team DNF’d, the years when everyone rode motorcycles that to this day are spoken of as Puchs but with a long “u”. Since then Bill has been on the Penton Trophy Team and finished on Gold the last three years. (What happens in Italy this year is between the time I write this and the time you read it-such are the miracles of modern communication.)

Amidst all of Herb’s and Bill’s accomplishments, one tends to think mostly of Mike, if one has any sense of fair play. Bill has a sense of fair play and is the first to offer, “Mike is a damned good racer. He was a lot faster than I was and I think today he can kick my butt if he wanted to. But he seems to be mostly interested in the shop and making it flow.” From Bad Rock I drive to the shop, Uhl’s Idaho Bike lmports, to watch it flow. I show up late Wednesday afternoon, enter the jingly-bell doors of a woodsy showroom (“this establishment condemned . . . by other dealers”), and am bombarded by every motorcycle accessory in the whole wide world. Counters, displays, pegboards, everything-it’s an Encounter Group session with every dirt bike doo-dad you’ve ever dreamt of owning. And in the midst of it all are the three bearded grins.

International Six Days Trials Garmisch Germany September 1969 1k
International Six Days Trials, Garmisch, Germany 1969 Poster

Outside the shop, Mike’s Suzuki is loaded with some things. He’s going on a bike trip, take a vacation, now that Bill is done with the Six Days Qualifier thing and can mind the store. I ask Mike to remove his helmet and pose for the photograph you see at the beginning of this article and let him bumble on down the road. I see him three weeks and 2,000 miles on down the road at Carlsbad, where he volunteers to work for the AMA in order to get ideas for the Last Evel Knievel Snake River Canyon Motocross, which is also before this is written and after you read it. . . introduced Mike to my companion, Sandra, and say to her, “You remember me talking about the Uhls . . .” and Mike interrupts with “I’m the adopted one.” I am astonished to learn, and say, “I didn’t know you were adopted,” and Mike gives me that grin he’s learned so well from Herb. Punk got me again.

Back at the shop, Herb says, “It just turned out that Mike had a knack for this sort of thing. Look at this place. He’s got every accessory you can think of all laid out, and nearly every item he picks keeps moving.” I work the cash register that day to cover my room and board and learn where some of that grin comes from. A lot of Herb Uhl’s customers love doing nothing better than spending money with. Herb. His better customers get to retire into Herb’s office, take a bottle of Chianti out of the refrigerator, and tell stories for a while. A lot of funny stories get told.

Herb likes to tell about how he brought up his boys right, about how he made sure the first woman that came along with full-on charms wouldn’t snag either. At 22 and 24, Herb’s boys are wise beyond their years.

Bill Uhls potent Trials winning suspension modification
Bill’s potent Trials-winning suspension modification

Right now Bill is settling down with a remarkable woman in her own right, Debbie. She is nine-and-a-half months pregnant when · I come to spend a few nights. She makes dinner, runs errands for the store, and never ever stops running around. Thursday she stays home weeding the garden while I mess around the shop with my Yamaha. Bill and Herb sell Mike’s parts and accessories, introduce me to chums, there’s always some party going on, except it’s mostly cash you see flowing instead of hooch. In this case, the cash is hooch.

Uhl’s shop is just an excuse for a bunch of motorbikers, many of whom don’t know one another, to stand around and talk bikes, talk women; talk talk. Every once in a while you buy something, sort of a dues for being there. Or maybe you buy something to stimulate further conversation.

At night Bill and I settle down in his nearby home to watch Star Trek on this incredibly old teevee. The picture goes flip . . . flip . . . flip every ten seconds or so, a state of perpetual horizontal flux. Of course, the teevee is more like background music while

Bill talks of how, after all, he’s been broke for a long time now, how he and Debbie went hitchhiking on their last vacation, and about the patch of land they are buying in the wilder­ ness. “It’s absolutely stone primitive,” says Bill. “There’s nothing. No gas, no phone, no electricity. Nothing.” Two days later we will sit on Can-Ams looking over an endless green valley. “See that?” He points. “That’s what our place is like.”

Friday morning Debbie fixes Bill his usual cup of herbs and us all a big breakfast. Since my arrival two days ago Debbie has been on the main jet. A more beautiful woman I’ve never seen. She gets’ on the phone, calls her doctor, describes her latest body signals, and tells Bill it’s time to go to the hospital and have the baby. Bill asks if I’ll help Herb with the shop, I say yes (what am I gonna do, say it’s my day off?), and proceed to put in another day at Uhl’s.

Somehow business is slower, although it’s a sunny day promising a brighter weekend. Herb asks if I’m going to stay the weekend, and I say, no, I’ve got to be back in LA first thing Monday and write literally many stories.

Herb snarls, “What do you mean, ‘you’re not staying.’ Here, I was going to take you on the nicest cow-trail you’ve ever seen and you’re going to leave. Simmer down, boy, you just got here.”

Bill Uhl Ascot 1969 1k
Bill Uhl, Ascot, 1969

I suggest I’ve got a woman to see. Sure enough, he backs down. Not leaving well enough alone, I say, “Be­ sides, who’s going to watch the store?”

This genuinely stuns Herb. He spreads out his hands. ”Now what kind of motorcycle store is it that stays open on Saturday?” He smiles, then waves out the windows. There are two other motorcycle shops within eyesight, 28 in all of Boise. “I let them have Saturdays. What good is life if you can’t go cow-trailing on weekends?”

That afternoon Bill pops in with the announcement of a new son and placed a secret-coded phone call with Lars Larsson: “It’s a funnel.” By the end of the week all the Trials riders would be saying, “Bill got his funnel, Debbie had her funnel.”

It was a joyful way to end the qualifying season, and a good way to ignore the problem of the three-way tie, a situation that has been occupying much of Bill’s time since Bad Rock.

He and Herb had already come up with a new and better scoring system for next year. They had also come up with several good ways of breaking the tie-most of them, of course, ending in Bill’s favor. Like Carl Cranke, “Bill wasn’t out to prove he is the better of the two, but more anxious to simply chose one of the three. Above all, Bill knows he’s done an incredible job for Can-Am when Can-Am has given him a bare minimum of support. Bill doesn’t want money, he needs money from Can-Am to continue racing. He wants recognition. He wants to work with a company in developing motorcycles.

Penton hadn’t given him the opportunity to be anything but a Gold Medal winning motorcycle rider. Now it looks more encouraging with Can­ Am, just a matter of time.

When Can-Am sent out press re­ leases with photos of Bill, you saw Bill wearing Gary Jones’ leathers and jerseys, sitting on Gary Jones’ bike. Today Can-Am is taking out full-page ads of Bill bragging about how reliable · the motorcycles are: “over 2500 miles of rugged . . . .”

Never mind. We get up early Saturday, fidget with three Can-Am 175s. Bill’s still has Bad Rock dirt all over it. He’s going to take his “Ram-Jet” fender off and ship it to Preston Petty for studying and maybe copying. Herb wants me to try Bill’s 175 with micro­ porting and clever rear suspension, and compare it to a stock Can-Am
175 motocrosser. (For the record, Bill’s motorcycle has the most outrageously flat power-band I’ve ever felt on any motorcycle, and his suspension works about as good as any LTR I’ve ever felt. No wonder he went so :fast all the time without fall­ing down.) Bill also has his adjustable Can-Am frame raked out as far as the law allows, and I like them pretty much the opposite. It frightened me to have to lean the thing over like a road-racer.

Herb Uhl Mike Uhl Bill Uhl
The Uhls at their Idaho Bike Imports in Boise, Idaho, 1974

Herb decides to ride a Can-Am 175 enduro demonstrator, trials tires and all. Bill and Herb take me over bounteous country best left undescribed for the nonce. There is a lot of stopping for jive talk. Bill and Herb and Dick Malone, who rides an impeccable Hare Scrambler, know I have to be out of Boise with the noonday sun, this I’ve already explained, so I can meet my wretched bastard deadlines. And they keep me up in the hills above Boise, with the trails getting greener and funner all the time, until I was late, very late, and exhausted.

I left for Los Angeles not getting a chance to see the baby or say goodbye to Debbie, because I was late. And, of course, there were those grins again, behind the beards, taunting me as I had to leave. Shoot. Got me again, Herb. You just love to see us go back to the city.